THe AAFP just spent $20M over five years to promote family medicine…

Think about that.  The equivalent move for SHM would be $2-3M to promote HM.  That’s a lot of dough.

Organizations have tough choices.  Does SHM spend their money on research grants, exam recertification programs, services to members, advocacy in DC, or developing communications platforms (like the blog)?  You may not know it, but choices like these keep board leaders awake at night.  We just pay our dues and annual meeting fees.

I highlight the AAFP (collaborative) spend for one reason.  In 2019, how will AAFP measure success?  Will market forces squash what in hindsight, might be too meager a sum and offensive.  Other organizations burn through those sums of cash in half the time or less, and they already have their captured interests established in the right places  (think bringing a knife to a gun fight).

We’ll see, but family practice has a tough hill to climb.  I will be pulling for them, but truth be told, I am not optimistic.  That story has played out before.

And also think about SHM should spend our next six figures.  [insert joke here].

More here.

 

Brad Flansbaum

Bradley Flansbaum, DO, MPH, MHM works for Geisinger Health System in Danville, PA in both the divisions of hospital medicine and population health. He began working as a hospitalist in 1996, at the inception of the hospital medicine movement. He is a founding member of the Society of Hospital Medicine and served as a board member and officer. He speaks nationally in promoting hospital medicine and has presented at many statewide meetings and conferences. He is also actively involved in house staff education.

Currently, he serves on the SHM Public Policy Committee and has an interest in payment policy, healthcare market competition, health disparities, cost-effectiveness analysis, and pain and palliative care. He is SHM’s delegate for the AMA House of Delegates.

Dr. Flansbaum received his undergraduate degree from Union College in Schenectady, NY and attended medical school at the New York College of Osteopathic Medicine. He completed his residency and chief residency in Internal Medicine at Long Island Jewish Medical Center in New York. He received his M.P.H. in Health Policy and Management at Columbia University.

He is a political junky, and loves to cook, stay fit, read non-fiction, listen to many genres of music, and is a resident of Danville, PA.

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