Think about that. The equivalent move for SHM would be $2-3M to promote HM. That’s a lot of dough.
Organizations have tough choices. Does SHM spend their money on research grants, exam recertification programs, services to members, advocacy in DC, or developing communications platforms (like the blog)? You may not know it, but choices like these keep board leaders awake at night. We just pay our dues and annual meeting fees.
I highlight the AAFP (collaborative) spend for one reason. In 2019, how will AAFP measure success? Will market forces squash what in hindsight, might be too meager a sum and offensive. Other organizations burn through those sums of cash in half the time or less, and they already have their captured interests established in the right places (think bringing a knife to a gun fight).
We’ll see, but family practice has a tough hill to climb. I will be pulling for them, but truth be told, I am not optimistic. That story has played out before.
And also think about SHM should spend our next six figures. [insert joke here].